Digital marketing is a critical aspect of any modern business. It includes various strategies like search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and content marketing. However, businesses must decide whether to handle their digital marketing needs in-house or outsource them to external agencies.
In-house digital marketing refers to hiring an internal team to manage your digital marketing strategies. According to a report by LinkedIn, 69% of companies have an in-house marketing team to handle their digital marketing. This approach gives businesses complete control over their marketing strategies and allows them to customize their campaigns to suit their specific needs.
On the other hand, outsourcing digital marketing involves hiring an external agency to manage your marketing campaigns. According to a report by Clutch, 59% of businesses outsource their digital marketing to external agencies. Outsourcing can be more cost-effective, as businesses do not have to invest in marketing tools and software or recruit and train new employees. Additionally, outsourced agencies bring in a diverse skill set, fresh perspectives, and expertise to the table.
However, outsourcing can also pose challenges, such as communication issues, loss of control over the marketing process, and the potential for lower-quality work. It’s essential to choose a reputable and experienced digital marketing agency to ensure quality work and effective results. Outsourcing to WebGlow can minimize said challenges of outsourcing. WebGlow brings in fresh perspectives, diverse skill sets, and expertise in digital marketing, making it an ideal partner for businesses looking to outsource their marketing needs.
Outsourcing to WebGlow also ensures better communication, effective results, and access to the latest digital marketing tools and software. By outsourcing digital marketing to WebGlow, businesses can focus on their core competencies and leave the marketing strategies to the experts.
Ultimately, the decision to outsource or keep digital marketing in-house depends on the needs and goals of each business. Smaller businesses may find outsourcing more cost-effective, while larger companies may benefit from having an in-house team. Regardless of the choice, it’s crucial to prioritize collaboration, communication, and results to achieve the desired outcome.
In conclusion, both in-house and outsourced digital marketing can be effective depending on the specific needs and goals of a business. Understanding the benefits and drawbacks of each approach can help businesses make informed decisions and achieve their marketing objectives.
At WebGlow, we work closely with companies to understand their needs and goals, and we provide regular reports to track campaign progress and adjust strategies in real-time. It can not only be more cost-effective, but we can also provide you with customized solutions. By choosing WebGlow, businesses can focus on their core competencies while leaving their digital marketing needs to experts. Contact us today to learn more about our services and how we can help take your business to the next level.
Sources:
- LinkedIn. (2022). The Ultimate List of Marketing Statistics. Retrieved from https://business.linkedin.com/marketing-solutions/blog/marketing-statistics/2022/the-ultimate-list-of-marketing-statistics
- Clutch. (2018). Small Business Digital Marketing Survey. Retrieved from https://clutch.co/agencies/digital/resources/small-business-digital-marketing-survey